General entertainment
How Saudi's General Entertainment Authority Turned 29 Projects Into a 500% Return on Investment Over a Decade
Saudi Arabia’s General Entertainment Authority generated a 500% return on its 29-project portfolio by focusing on diversified, data-driven investments that blend theme parks, OTT platforms, and live-event venues. The strategy leveraged a $2 billion budget, strategic public-private partnerships, and a long-term ticket-revenue forecast to outpace regional benchmarks. Financial Disclaimer: