General entertainment
From 0 to 200 New Roles: How Disney’s General Entertainment Reorg Boosted Marketing Careers
Disney’s 2023 General Entertainment reorganization generated 215 new authority positions across ABC, Hulu and Disney’s core brands, opening a direct pathway for marketers seeking senior leadership. The consolidation merged legacy silos into cross-platform teams, raising salaries, expanding skill sets and spawning a rotational program that lets talent pivot