indian free-to-air general entertainment repeat viewership
Experts Agree: General Entertainment Channel Controls 30% Repeat Viewership
Indian free-to-air general entertainment channels now command over 30% of prime-time repeat viewership, about 70 million weekly repeat viewers. In my experience covering broadcast markets, that share translates into a powerful platform for advertisers and a cultural touchstone for audiences across metros and tier-2 towns alike. The following analysis breaks