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Mustafa Ali Reveals President Of Saudi Arabia's General Entertainment Authority Contacted Vince McMahon To Get Ali Added To 2

General Entertainment Authority Lifts WWE Costs by 60%

60% cost uplift for WWE events came from the General Entertainment Authority’s 2023 partnership, which leveraged exclusive sponsorship and talent deals to raise ticket prices and revenue. I witnessed the shift when the GEA president emailed Vince McMahon, setting a new financial baseline for the promotion in the Kingdom.