zee banglasonar launch
General Entertainment Channel: Is Zee BanglaSonar a Game-Changer?
Zee BanglaSonar is a new Bengali general entertainment channel that offers affordable, family-focused programming, and it debuted with 3.2 million live viewers on December 1 2023. The launch quickly outpaced competing Bengali networks by a 27% rating lift and introduced a low-cost OTT model that eases budget pressure for